Category Archives: Seamless Thong Panties

Why EBY is the Best in Seamless

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Ever wonder what separates Empowered By You’s seamless panty from the rest?

Created in the award-winning UN-sanctioned MAS Holdings manufacturer in Sri Lanka, our product is made for women by women. MAS Intimates’ work closely with more than 145 national athletes and with brands like Calvin Klein and Athleta to create innovative, wearable technology.

EBY’s panty is created with amazing, patented flocking technology that prevents the edges from digging into your skin, allowing the fabric to sit smooth and flat on your hips throughout the day. Our moisture wicking fabric creates a quick-dry breathable panty. Even when your day feels like it has gone array, you can count on your panties to stay right in place 🙂

Finally, to allow for a truly seamless fit, our fused seam sides make the underwear invisible under your favorite yoga pants or little black dress. With EBY, during after work drinks your only focus can be on drinking water between your martini’s and not wondering if someone can see your panty lines!

Rebecca Minkoff x Empowered By You

With great spirit and cheer (just in time for the holidays) we are proud to announce our newest partner, Rebecca Minkoff! Chiefly known for her in demand bags and on trend insights, the designer teamed up with us to create a powerful three panty set to add to her growing modern apparel line.

The unique and exclusive Rebecca Minkoff designs come in a sleek and eco-friendly box, perfect for stuffing stockings or pairing with a latka. It’s truly a gift that keeps on giving with 20% of net profits going toward empowering women out of poverty and into business via microfinance. Something you can feel good in and feel good about!

The perfectly packed trio hits Rebecca Minkoff in stores and rebeccaminkoff.com mid-late November 2015, retailing at $65.00. Treat a friend or treat yourself!

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We’re Brilliant !

EBY Entrepreneur

Hey everyone, long time no see…or long time no blog? Anyways, we’re back with very exciting news (drumroll, please).

Empowered By You has been featured in Entrepreneur Magazine as one of “100 Brilliant Companies”! The list is meant to showcase 100 companies (who could’ve guessed!) that Entrepreneur found to be trailblazers in their field in 2015. It’s pretty awesome to be mentioned alongside other catalysts for social change like Frog Design, EveryLayer, ePantry and so many more impactful companies. It’s always nice to know that there are other companies using their resources to empower others.

Here’s what Entrepreneur had to say about us:
“Twenty percent of net proceeds from the lingerie brand Empowered by You goes to the Seven Bar Foundation, which offers microloans to help impoverished women in multiple countries go into business”

Check out the full article for social impact companies here.
Til next time!

xo,
EBY

Happy Anti-Valentine’s Day! ❤

It’s the week after the oh-so-love-filled Valentine’s Day and now we can’t show some love anymore, right? Wrong. Since when do we need a holiday based off a saint who, fun fact, had nothing to do with love in the first place to celebrate love?

This is why I propose an idea: Anti-Valentine’s Day! Now before you get all in my business talking about, “What’s wrong with Valentine’s Day? Why are you against it? You must be single and bitter!” Chill. This is in no way an attack on Valentine’s Day, but rather a shift in the ways we show love. Think of it like how Empowered By You is in a lot of ways the anti-underwear; we’re not sitting here selling hats! We’re shifting the way we view underwear that promotes empowerment of the self, which then empowers others. The same goes for Anti-Valentine’s Day.

Anti-Valentine’s Day isn’t a holiday. It’s any day that’s not Valentine’s Day where you embody the spirit of Donna and Tom (Parks and Rec’ anyone?), and show a little love to yourself. I encourage all my empowered girls out there to treat themselves this week. It doesn’t have to be Valentine’s Day to show some love.

Here are just a few ways to treat yo’self today (and anyday):

  1. Send yourself some flowers and sweets.

This is a task some people feel is reserved for a significant other to do, but if I learned anything from Clueless (you can learn a lot from Clueless), it’s that you don’t need a guy to send you flowers and chocolate. Sure, Cher was trying to look desirable (added bonus) in front a boy, but she still got to reap the benefits having a beautiful bouquet of flowers and a wrapped box of chocolate hand-delivered to her in front of her classmates. It’s like finally getting something in the mail that you ordered online—sure you bought it for yourself, but it still feels like a opening a present around the winter holidays.

And you can never have too much. A friend of mine bragged about how she buys herself an infant-sized box of assorted sweets every year around Valentine’s Day, whether she’s single or not. And the best part about buying that giant box of candy post-V-Day? Di-iscoooounts!

  1. Buy yourself some cute underwear!

If you’ve been following Empowered By You, you should know by now that wearing cute or sexy lingerie isn’t just about looking hot for someone else, it’s about feeling empowered to empower others. What you’re wearing can change the way you carry yourself and how you view yourself. There’s something really magical about slipping into a new pair of underwear that fits just right. So go out, get that cute lingerie set or that sexy bra you’ve been eyeing, and feel amazing.

  1. Leave yourself little notes or gifts to find throughout the day.

This is kind of in the same vein as sending yourself flowers and does a similar job, but it lasts throughout the whole day! Leave a note on your mirror in big pink letters, “You are loved”. Leave yourself that necklace you’ve been eyeing or a giant teddy bear wrapped neatly at your desk at work or in your mailbox. Get creative! No one knows what’ll brighten your mood better than you do. Like big public displays of affection? Hire someone to shower you in rose petals and sing your favorite love-filled song (I’m rooting for “What is Love?” You could get them to do that funny little head-bob dance from that one commercial ages ago while they serenade you and shower with flowers). Love little messages that make you smile? Set up alarms or reminders on your phone every few hours with some positive words of self-love (a “Damn, you look good!” here, a “You’re a babe!” there). Have fun with it; you’ve got complete control.

  1. Use all that good energy you gained from treating yourself and pay it forward.

I know, I know. I’ve been going on and on about how Anti-Valentine’s Day is a time to be selfish, but there’s something really rewarding about reaching out and spreading the love to someone who may not be getting it. Just because you’re a tough cookie and know that self-love is the best kind of love doesn’t mean that your single friend or that girl who just moved to the city are on the same page. Take all of that self-love and spread it.

Give one of the roses you sent yourself to the security guard that lets you into school or work everyday. It feels good to know that a person whose only interaction with you is a simple “Good morning” or “Thank you” is thinking about you, even if its shown through a gesture as simple as a handing them a flower. Write meaningful letters to your closest friends and family (especially the one’s who might be feeling down). Fill it with inside jokes, excessive flattery, embarrassingly funny stories, the hottest pictures of their celebrity crushes, and, of course, constant reminders of how loved they are. Make someone else feel as good about themselves as you’re letting yourself feel today.

I guess the general idea here is that it’s always a good idea to take care of you. Everyone should feel good about themselves and sometimes that means treating yourself every once in a while. So go out and celebrate Anti-Valentine’s Day. The possibilities are truly endless, so have fun; you deserve it.

Happy Anti-Valentine’s Day! ❤

We’re Urging Women to Love Themselves

I recently watched a TED Talk with Meaghan Ramsey, the Global Director of Dove’s Self-Esteem Project, in which she discusses some shocking— and definitely unpleasant— statistics about women. The title: “Why Thinking You’re Ugly is Bad For You.” Sounds like a no-brainer, right? How could poor self-image possibly be healthy? But that doesn’t stop 10,000 individuals from Google-searching, Am I Ugly?, each month.  

According to Ms. Ramsey, insecurities and low self-esteem related to outward appearance, especially body size, cause women to retreat from opportunity. They refrain from class participation, fearing unwanted gazes at their bodies, they stop engaging in their athletic activities, and women even skip their job interviews, worrying too much about the way they look. These three things all have something in common— they are sparked by our belief that others are judging us. We need to shift this paradigm. We all breakdown, constantly worrying about how we appear in the eyes of others— it’s inevitable in our human makeup, but we need to realize that beauty is more personal than that. It starts from within. While it’s hard to shake, we spend too much time obsessing about the way others perceive us and rely too heavily on our peers’ opinions.

In the ever-growing digital world, trending hashtags on Instagram within the younger female demographic include disgusting phrases like #thighgap and #thinspiration, encouraging girls to scrutinize themselves and their bodies, paving the way for self-hate.  Here at Empowered By You, it’s our mission to make women appreciate their beauty and abilities. We need women to love themselves, to realize that beauty is more than skin deep, so forget #thinspiration. We’re replacing that garbage with #empoweredby on all our Instagram posts, and we urge you to do the same.

We have recently started selling Empowered By You panties in Equinox gyms across the country. With our performance-based fabric catered to athleticism, women feel empowered while they work out, fulfilling our motto: Inner Armor for Outer Strength. Exercise can be a great outlet for stress. When I’m running on the treadmill after a busy week, I can almost feel my anxieties dripping away with my sweat. When I play in a volleyball game, my mind shifts toward the competition; I’m no longer thinking about how I look in my uniform, but how I’m going to position my body so that I can have the perfect form to hit the ball. My body becomes a tool, rather than a spectacle.

Empowered By You also focuses on the message: Whatever Empowers You, Empowers Women Everywhere. We want women to be mentors for others— that’s why we’ve started what we call The Paradigm Shifter Program with sorority girls across the country. The main component to this involves hosting small meetings for 8-10 girls, where they describe their breakdown moments and how it paved the way to a major breakthrough. In doing so, girls connect and feel united instead of comparing themselves to each other and worrying about how others perceive them. Ultimately, here at EBY, we love female empowerment, and with the rise of self-doubt and insecurity among women nowadays, we need to constantly figure out ways to help them see their full potential. That is our mission.

All-Female Universities Start to Shift the Paradigm

Nearly a week ago, Ruth Padawer for The New York Times wrote an article titled, “When Women Become Men at Wellesley,” highlighting the current controversy over accepting, both physically and emotionally, transgendered males into the all-female university. Right now, about twenty-four Wellesley students identify either as male or as genderqueer, meaning they may not classify themselves as male or female. Earlier this year in the spring, a transgendered male named Timothy ran for a student government position. This met a lot of backlash; students created Facebook groups that rallied to evict him from the ballot— a ‘Campaign to Abstain’. This stemmed from the belief that men shouldn’t hold leadership positions at a women’s university.

This argument is two-fold. On the one hand, trans students can argue that gender-focused universities epitomize the desire to breakdown traditional gender classifications, but on the other hand, Wellesley is founded on female empowerment, so a lot of the students believe females should fill these leadership roles. However, whether you agree with it or not, by infiltrating their current student body with transgender and genderqueer individuals, it cannot be denied that Wellesley is successfully shifting the paradigm for students of all orientations— something that needs to be applauded.

Wellesley is becoming a safe haven, a community where students find their place. This NYT article narrates a few different stories where individuals began their schooling at Wellesley as women, but later discovered that they were meant to be men. One example that demonstrates this is the story of Jesse Austin, who said that he “‘figured if I was any kind of woman, I’d find it there. I knew Wellesley would have strong women. They produce a ton of strong women, strong in all sorts of ways.’”

In admitting more than just females to their university, Wellesley is shifting the paradigm on what acceptance means, helping to abolish exclusion. A great phrase taken from the Times’ article, stated that “as a marginalized group fighting for respect and clout, how could women justify marginalizing others?” It seems so utterly obvious that women, who are currently fighting for equality, should hold the same standards for themselves (let’s take a look at the ‘Golden Rule’: Do unto others as you would have them do unto you). This idea of acceptance is an important one, especially following Emma Watson’s revolutionary HeForShe UN speech, in which she asked both men and women to take a stance against gender discrimination together.

Shifting the paradigm is all about paving the way for an enlightening breakthrough after what may have seemed like a major breakdown. As I just stated, several transgendered men were a bit unsure about who they were, or where their place was (as defined by gender roles), until they came to Wellesley. They were experiencing breakdowns over their identity, but when they were accepted to Wellesley— that was their breakthrough. They discovered themselves, and knew who they were meant to be. That is powerful, and Wellesley is to thank for that. Wellesley is helping turn these individuals’ weaknesses into strength.

If the world starts to become more united solely as human beings, rather than based on outdated gender conventions, we will all be more empowered. Empowered to be ourselves, to accept ourselves for who we are. While Wellesley should remain true to its feminist roots and foundation, welcoming all different types of individuals is fostering a loving, communal environment, one that we admire here at Empowered By You because of this idea of supporting each other. How do you feel about what Wellesley and other female universities are doing? Post your comments below.

[follow this link to read the full article: http://www.nytimes.com/2014/10/19/magazine/when-women-become-men-at-wellesley-college.html?_r=0]

Emma Watson’s UN Speech: A Transformational View on Feminism

This morning I watched UN Goodwill Ambassador Emma Watson deliver her thought-provoking speech on gender equality to the UN for the third time [http://www.huffingtonpost.com/2014/09/21/emma-watson-gender-equality_n_5858206.html]. If you haven’t yet heard about this speech, you’ve obviously been living under a rock, but if you just haven’t had fourteen minutes to spare to watch the video, then that’s O.K. because I’m going to highlight the main takeaways for you right here.

#1 HeForShe To Unite Both Men and Women:   

-Emma Watson is launching a campaign titled “HeForShe,” for which men and women join forces, creating a partnership to end gender inequality.

Why is this important? Because feminism is a blurry concept, often mistaken as women’s desire to rise up against men to become the dominant sex. To quote Emma, “fighting for women’s rights has too often been synonymous with man-hating.” This idea only creates a divide, making gender equality a difficult obstacle to overcome. Men and women need to diminish this separation, and in doing so, empower each other.

#2 Let’s Redefine ‘Feminism’:

-Women constantly decide not to consider themselves feminists because it is an ugly word.

Why is this important? Emma Watson has restated what feminism truly is: gender equality. People ought not be so quick to reject a term they don’t fully understand the meaning of. The women’s movement fought for rights years ago, and we should continue this progression towards equality by accepting what feminism truly means!

#3 Men Are Stereotyped, Just Like Women:

-Gender inequality does not solely target women. Gender stereotypes negatively affect both males and females.

Why is this important? Emma points out that men are imprisoned as well, due to fear of inadequacy, their insecurity due to “distorted views of what constitutes male success.” It’s important for men to seek equality as well, to free themselves from ideas that they must remain tough and in control at all times. Because if they do this, Watson points out, then women will consequently experience changes naturally, as well.

This was a revolutionary speech. In asking men to join the feminist movement, she’s shifting the paradigm. The fear associated with the idea of feminism— fear for men that women are trying to dominate them, and fear for women to call themselves feminists due to men’s harsh reactions— can be dissolved if both men and women are uniting to take action. She’s shifting the idea of Girl Power into Girl (Em)Power(ed), because that’s what women are striving for—not to be in power, but to be empowered. Empowered By You founder, Renata Black, truly believes that on the other side of fear is success. If both genders can move past the fear associated with feminism, women will face greater progression toward equality- a success we are determined to reach soon! So here at Empowered By You, we are saying a huge “Rock On!” to Emma Watson for shifting what it means to be willing to fight for women’s rights!

Empowered By: Underwear As Inner Armor

“You don’t have to be with your boyfriend to wear this kind of stuff. It’s the kind of stuff that’s so comfortable and light. It’s empowering for women, I think.” This was Britney Spears’ description about her new lingerie line, Intimate Britney Spears. When Leandra Medine, “The Man Repeller,” posted on her blog that she prefers granny panties to lacy thongs, one of her followers commented, saying that she believes “undergarments are the building blocks of your entire outfit. They should make you feel sexy, confident, and ready to take on the world… Even if I’m hiding under a more conservative outfit, it makes me feel even sexier knowing I have a secret on underneath.” You know the childhood rhyme: secrets secrets are no fun, unless you share with everyone? Well, keeping underwear secret, as an inner armor, is fun, because it denotes a personal choice has been made— by the wearer, and for the wearer. And choice is empowering.

But think back to primary school, where dress codes were enforced. You were probably told that skirts must touch your knees or that denim is only allowed on “jeans days.” What about when you were in high school? If you wanted to dye your hair pink, you were out of luck. Are you working in an office now? Look around. What is everyone wearing? Probably similar navy blue blazers, right? On TV we see sports players donning the same jerseys, just with different numbers emblazoned in the center, and in the Middle East, we see Muslim women concealing themselves in cloaks called Jilbab and scarves called Hijab. So do we actually get the complete freedom of choice when we get dressed?

Not entirely, but there is one component of our daily wardrobes that we, the individual wearers, have the power to decide on: underwear. When we slip on our favorite fuchsia panties, we are making a conscious decision based on what makes us feel confident, sexy, feminine, or even comfortable. We feel empowered. We can make the choice between rainbow striped boy shorts and the black lacy thong. Renata Black, the founder of Empowered By You, was featured in an article on Scoop NYC’s online blog, where she was asked to answer five proposed questions. Number three asked, “what is one thing every woman should have in her closet?” Her answer? “A pair of intimates that you wear into a business meeting and only you know you have it on and that is all that matters— inner armor for outer strength.” Inner armor for outer strength. That is empowerment, that is Empowered By You.

How Seven Bar Foundation Works- Explained in a Three-Minute Video!

Empowered By You was launched with a unique but vital mission: to give women stylish and empowering Designer Lingerie that can also benefit underprivileged women from around the world. This cause is served through our support of the Seven Bar Foundation, a non-profit organization established by our founder Renata Black to help women attain self-sufficiency and realize their potential.

Check out this video on the process of the Seven Bar Foundation and how it helps women worldwide:

How Seven Bar Foundation Works from Seven Bar Foundation on Vimeo.

In sum, the main goal of the non-profit Seven Bar Foundation is to empower women worldwide out of poverty and into business through microfinance, allowing them to get a “hand-up, not a hand-out.”

The Seven Bar Foundation is a social enterprise that offers a unique and sustainable approach to empowering women. Its unique fund-to-fund model utilizes cause-marketing campaigns, such as Empowered By You’s, to fuel its microfinance initiative, while using top fashion events to generate brand awareness. The funds generated by these shows and co-branded products are then allocated to reliable microfinance institutions, which in turn distribute them as microfinance loans to female entrepreneurs and small business owners around the world.

When you buy our high-quality lingerie, you’re helping this social enterprise with its unique mission: 20 percent of our net profits from sales to people like you go directly to the Seven Bar Foundation’s microfinance campaign. Ultimately, we aim to contribute up $1 million to this cause by 2015. You can learn more about the Empowered By You cause and the Seven Bar Foundation at the About Us section, which includes an educational video on how microfinance helps recipients, information about the Seven Bar Foundation’s latest campaign for 2013, and see inspiring testimonials by the accomplished and empowered women who have benefited for conscientious buyers like you.

For any questions or feedbacks, please email us at connect@empoweredbyyou.com.

More About Our Designer Panties

The Empowered By You panty was born out of founder Renata M. Black’s involvement in the Seven Bar Foundation. The Foundation redirects the attention of the fashion and luxury lingerie industry to the empowerment of women via microfinance. Renata raised funds for the Foundation by creating luxury lingerie fashion shows, including Lingerie Miami in 2009, Lingerie New York in 2010, Lingerie London 2012, among others. The constant revenue stream fuels microfinance loans so underprivileged women can be given small loans to start their own businesses allowing them to become economically self-sufficient, providing for their families’ futures and replacing dependency on limited donors.

“Working on the shows and having had the pleasure to work with some amazing designers during the process made me realize that I wanted to give more people the opportunity to be part of the Foundation’s mission to empower women. That is when we created the Empowered By You panty” stated Renata M. Black.

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Designed by Hun Kim, the former senior design director of the Polo Ralph Lauren Blue Label collection, the Designer Panties feature two styles: a low-rise Brazilian-cut thong with patented silicone flocking and full-coverage briefs made of the same material, each completely seamless and available in an attractive range of colors including purple, orange, beige, gray, black, blue, and red.

The Empowered by You panties retail at $25 and 20% of the profits go to the foundation. The clear, reusable packaging includes a triangular insert with a photograph and brief story of a woman who has been empowered to create a business with the help of our foundation’s micro-financing. With this in mind, you will feel great both inside and out wearing our comfortable Designer Lingerie, described as “the perfect everyday panty with patented flocking technology for a seamless second-skin fit.”

To learn more about our products and our services, please email us at connect@empoweredbyyou.com.