Category Archives: News

Double Dees empowers Kenyan Women

0727E3C0-A419-4AC0-B665-19F2928BF6ECCAF2AE91-DA58-404C-AD47-32E20E39C024When Stella Langat decided to fix an intimate problem affecting Kenyan women, she wasn’t kidding around. A senior at Skidmore College and a native of Kenya, Langat and her team of 3 have set out on a mission to provide quality bras and underwear to Kenya’s largely under serviced female population. Bereft with concern when a family member contracted a mysterious skin infection after wearing a bra purchased through the secondhand market, Langat was determined to provide new and supportive undergarments to her fellow Kenyans. Much of Kenya’s intimates market is either priced out of affordability for most Kenyans, or is supplied by a secondhand market. The quality and health concerns associated with the secondhand market are troubling, as Stella can attest, and virtually no one knows their correct bra size. Many of the higher end stores only carry smaller sizes, forcing many women to eyeball their size or resort to the secondhand market. When high school friends Charity Migwi, Millicent Njoroge and Constance Tipis ran the idea of a quality bra company by Stella, she was eager to hop on board.

What originally started out as a casual proposition has become Double Dees, an entirely student operated, Kenyan company, set out to disrupt the market and put an end to intimates concerns. Now in its second year, Stella and the team have been hard at work securing funding through competitive grants and introducing Double Dees to African women. Recently, they’ve won $20,000 in the Kenneth A. Freirich Business Plan Competition and an additional $2,000 from the Harvard Undergrad Women in Business Innovation competition, which they plan to put towards driving down production costs. They aim to carry larger sizes (32C-56FF) and price their bras at around $12-15, to keep them affordable, while providing the best quality and sizing available. Double Dees is currently working with Asian suppliers to keep costs low, but hopes to move operations to Kenya in the future and provide jobs to Kenyan women. They plan to distribute primarily online, as well as in several established retailers, and a flagship store.

As if Double Dees wasn’t fabulous already, the company also pledges to support the education and accessibility of menstrual products to girls. $1 of every bra sale goes toward assisting efforts to educate girls about their periods and help provide menstrual cups and sanitary towels to girls in need. Double Dees helps combat the lack of resources forcing many girls to miss school days and to empower all women through their mission and products.

Coming up, Double Dee’s is set to launch their cornerstone nude bra in December, and is in designs for a sports bra line for next year. We are certain this company is on a rocket to success and can’t wait for them to make their splash on the market!

“Stand up for what you believe in and network as much as you can. Empowered women contribute to the health and productivity of a whole society and to improved prospects for the next generation.” -Stella Langat

Go Shorty Go and EBY Team Up to Empower Petites

We’re thrilled to lend our support to Go Shorty Go, A Photo Campaign Highlighting Petite Women Through Fitness.

Go Shorty Go was born out of Sage Kirwan’s frustrations at the lack of petite women represented in the media and fashion industries. Sage has interned for us and started the first Paradigm Shifter group at NYU. Through her photo campaign, she hopes to display the beauty of petite women in all their diverse shapes and sizes, through the medium of fitness.

“This campaign seeks to showcase the strength of the women we photographed and prove that #petiteispowerful. We have all these tall, slim models ingratiated in every fashion ad and Hollywood ideal. While all women are beautiful, it is time to recognize that many ladies proudly stand at 5’5″ or shorter.”

Go Shorty Go seeks to change the way women view their body and beauty ideals. Through a collaboration with Empowered by You, GSG’s first photoshoot featured petite models wearing EBY underwear, helping draw attention to both the causes of microfinance for women in poverty and showcasing vibrant petite women. The photos show real women with real bodies, who are happy, healthy, intelligent and beautiful. To keep in line with Empowered by You’s social campaign, each model chose a word or phrase that empowers her. The results? A totally fresh look on the the women who were told they could never be models, never reach the top shelf and never intimidate anyone. Because as Shakespeare wrote, “Though she be but little, she is fierce.”

Check out all of the images at www.goshortygo.com and follow them on Instagram @gsg_campaign.
Keep up with EBY @empoweredbyyou

IMG_6959

IMG_6772

IMG_6677

IMG_5752

IMG_6297

IMG_5578

We’re Brilliant !

EBY Entrepreneur

Hey everyone, long time no see…or long time no blog? Anyways, we’re back with very exciting news (drumroll, please).

Empowered By You has been featured in Entrepreneur Magazine as one of “100 Brilliant Companies”! The list is meant to showcase 100 companies (who could’ve guessed!) that Entrepreneur found to be trailblazers in their field in 2015. It’s pretty awesome to be mentioned alongside other catalysts for social change like Frog Design, EveryLayer, ePantry and so many more impactful companies. It’s always nice to know that there are other companies using their resources to empower others.

Here’s what Entrepreneur had to say about us:
“Twenty percent of net proceeds from the lingerie brand Empowered by You goes to the Seven Bar Foundation, which offers microloans to help impoverished women in multiple countries go into business”

Check out the full article for social impact companies here.
Til next time!

xo,
EBY

Breaking Through in 2015

Empowered By You - Paradigm Shifters

2014 was an incredible year for Empowered By You, and we must take the opportunity to thank our customers, family, friends, partners, and especially YOU! We are forever grateful for the constant support and want to recount the blessings this last year has given to our cause.

We believed we could, and so we did.

EBY had the privilege of being involved in several successful collaborations:

Continue reading Breaking Through in 2015