Category Archives: Collaborations

Erin Heatherton Talks Insecurities

Former Victoria’s Secret model Erin Heatherton has finally found her voice to speak out about her struggle with body image issues–with the help of Empowered By You!

Posing in a custom shirt from out recently launched T-Shirt campaign, Erin posted two emotional Instagram posts opening up about the pressures of the industry and her newfound desire to help women create the truest versions of themselves.

Erin also quoted our incredible founder Renata Black in the image above of the two badass women! Check out the awesome story in Harper’s Bazaar here!

In the words of Erin, “If you aren’t being true to yourself, then what the fuck is the point.”



Alex Silver-Fagan: Empowered By Experience

We are stoked to feature Alex Silver-Fagan’s story of empowerment! Read her words below and check her out on Instagram at @AlexSilverFagan. If you’re not already, follow us @EmpoweredByYou to see what more badass women like Alex are empowered by!


Life is a series of experiences. Some days better than others, some days worse. Some days you wish would never end, and some days you wish you could forget. But that’s where most go wrong. We should never want to forget anything we’ve gone through. Because it’s these defining moments that shape us into the individuals we are meant to be.

Not only is regret a waste of time, but it is also a waste of energy. Energy that can instead be spent in a positive light, working to move forward. And if we are willing, we must first accept our experiences for what they are: experiences.
I am Alex Silver-Fagan, and if you couldn’t tell by now: I am Empowered By Experience.
Most don’t know this about me but I have 4 tattoos. And when I’m asked what they mean or stand for, I always say “they’re chapter markers.” Just like we can’t undo anything we go through in life, my tattoos are permanent. These experiences leave marks and my tattoos are a tangible reflection. We all have chapter marking tattoos, mine I just chose to show through ink.
Now don’t confuse empowerment with definition. Often people make this mistake and define themselves by the things they go through in life. While we are certainly products of our experiences, if we let them simply define us we are limiting ourself. It’s not the experience that creates you, it’s what you do with the experience and if you use it as a source of growth, awareness, and insight or instead let it take control.
This is what I used to do. I used to let my experiences and events in my life have all the power. I’d let situations affect me and react intensely, rather than analyzing, digesting, and responding with a clear mind. I constantly struggle with this, as do we all.
What’s helped me the most to accept experiences and react lightly is yoga. I found yoga my sophomore year of college and started taking classes 3x a week. At the time my practice was in an effort to start letting go of someone in my life that most people never need to let go of. I was committed to shielding myself from negativity for good and only allowing positive people and experiences in my life. But coincidentally, I was aiming my energy at the wrong thing. Instead of trying to control the people in my life, I should’ve been controlling how I handled them.
We are fortunate that we have no true control of the path and the people the universe has set up for us. I say fortunately because these are the moments that empower us. How we react. How we respond. How we live. And thus, we must respond lightly.
Recently I watched an interview of Ronda Rousey. It was her first since losing the title fight to Holly Holms in December, a massive loss for her career and without a doubt a chapter marking experience in her life. After describing her thoughts in the hospital room after the fight, Ronda spoke strongly through tears and said,  “Being defeated is a choice. Everyone has losses in their life but I choose to always be undefeated.”
We choose the outcome. Life hands us options and we choose how to handle them. Sometimes it’s a losing a fight, sometimes it’s a life threatening illness, sometimes it’s an addiction, sometimes it’s a parent who chooses not to love, or sometime’s it’s a broken heart. Whatever it may be, we choose how to react and we CHOOSE to be empowered by our experience.
Shit happens. Both good and bad. Be grateful to move on and be excited for how you’ll turn out on the other end.
Be empowered. Don’t be defeated.

Conscious Commerce: A Guide to Living Consciously


After years of philanthropic work in Haiti and working alongside multiple charities, actress Olivia Wilde was inspired to join the entrepreneurial movement towards creating sustainable products with purpose. With the help of badass musician Babs Burchfield, Wilde created a one stop shop for living consciously—Conscious Commerce.

Conscious Commerce has collaborated with the likes of Anthropologie and H&M to offer sustainable options that don’t compromise style.

By creating an aggregate of products with purpose on their Instagram, Conscious Commerce is making conscious shopping effortless by featuring companies like Empowered By You!

Check out their post above featuring one of our fav collabs with Rosario Dawson’s line, Studio One Eighty Nine and snag a pair of our panties with a mission!

“It should be shocking when a product isn’t somehow helping the people who made it,” Wilde tweeted. She hopes, eventually, every purchase will have some give back element. That’s something we can get behind. In the words of Olivia and Babs—Thanks for not being an a**hole.

Go Shorty Go and EBY Team Up to Empower Petites

We’re thrilled to lend our support to Go Shorty Go, A Photo Campaign Highlighting Petite Women Through Fitness.

Go Shorty Go was born out of Sage Kirwan’s frustrations at the lack of petite women represented in the media and fashion industries. Sage has interned for us and started the first Paradigm Shifter group at NYU. Through her photo campaign, she hopes to display the beauty of petite women in all their diverse shapes and sizes, through the medium of fitness.

“This campaign seeks to showcase the strength of the women we photographed and prove that #petiteispowerful. We have all these tall, slim models ingratiated in every fashion ad and Hollywood ideal. While all women are beautiful, it is time to recognize that many ladies proudly stand at 5’5″ or shorter.”

Go Shorty Go seeks to change the way women view their body and beauty ideals. Through a collaboration with Empowered by You, GSG’s first photoshoot featured petite models wearing EBY underwear, helping draw attention to both the causes of microfinance for women in poverty and showcasing vibrant petite women. The photos show real women with real bodies, who are happy, healthy, intelligent and beautiful. To keep in line with Empowered by You’s social campaign, each model chose a word or phrase that empowers her. The results? A totally fresh look on the the women who were told they could never be models, never reach the top shelf and never intimidate anyone. Because as Shakespeare wrote, “Though she be but little, she is fierce.”

Check out all of the images at and follow them on Instagram @gsg_campaign.
Keep up with EBY @empoweredbyyou