Category Archives: cool stuff

Erin Heatherton Talks Insecurities

Former Victoria’s Secret model Erin Heatherton has finally found her voice to speak out about her struggle with body image issues–with the help of Empowered By You!

Posing in a custom shirt from out recently launched T-Shirt campaign, Erin posted two emotional Instagram posts opening up about the pressures of the industry and her newfound desire to help women create the truest versions of themselves.

Erin also quoted our incredible founder Renata Black in the image above of the two badass women! Check out the awesome story in Harper’s Bazaar here!

In the words of Erin, “If you aren’t being true to yourself, then what the fuck is the point.”



Alex Silver-Fagan: Empowered By Experience

We are stoked to feature Alex Silver-Fagan’s story of empowerment! Read her words below and check her out on Instagram at @AlexSilverFagan. If you’re not already, follow us @EmpoweredByYou to see what more badass women like Alex are empowered by!


Life is a series of experiences. Some days better than others, some days worse. Some days you wish would never end, and some days you wish you could forget. But that’s where most go wrong. We should never want to forget anything we’ve gone through. Because it’s these defining moments that shape us into the individuals we are meant to be.

Not only is regret a waste of time, but it is also a waste of energy. Energy that can instead be spent in a positive light, working to move forward. And if we are willing, we must first accept our experiences for what they are: experiences.
I am Alex Silver-Fagan, and if you couldn’t tell by now: I am Empowered By Experience.
Most don’t know this about me but I have 4 tattoos. And when I’m asked what they mean or stand for, I always say “they’re chapter markers.” Just like we can’t undo anything we go through in life, my tattoos are permanent. These experiences leave marks and my tattoos are a tangible reflection. We all have chapter marking tattoos, mine I just chose to show through ink.
Now don’t confuse empowerment with definition. Often people make this mistake and define themselves by the things they go through in life. While we are certainly products of our experiences, if we let them simply define us we are limiting ourself. It’s not the experience that creates you, it’s what you do with the experience and if you use it as a source of growth, awareness, and insight or instead let it take control.
This is what I used to do. I used to let my experiences and events in my life have all the power. I’d let situations affect me and react intensely, rather than analyzing, digesting, and responding with a clear mind. I constantly struggle with this, as do we all.
What’s helped me the most to accept experiences and react lightly is yoga. I found yoga my sophomore year of college and started taking classes 3x a week. At the time my practice was in an effort to start letting go of someone in my life that most people never need to let go of. I was committed to shielding myself from negativity for good and only allowing positive people and experiences in my life. But coincidentally, I was aiming my energy at the wrong thing. Instead of trying to control the people in my life, I should’ve been controlling how I handled them.
We are fortunate that we have no true control of the path and the people the universe has set up for us. I say fortunately because these are the moments that empower us. How we react. How we respond. How we live. And thus, we must respond lightly.
Recently I watched an interview of Ronda Rousey. It was her first since losing the title fight to Holly Holms in December, a massive loss for her career and without a doubt a chapter marking experience in her life. After describing her thoughts in the hospital room after the fight, Ronda spoke strongly through tears and said,  “Being defeated is a choice. Everyone has losses in their life but I choose to always be undefeated.”
We choose the outcome. Life hands us options and we choose how to handle them. Sometimes it’s a losing a fight, sometimes it’s a life threatening illness, sometimes it’s an addiction, sometimes it’s a parent who chooses not to love, or sometime’s it’s a broken heart. Whatever it may be, we choose how to react and we CHOOSE to be empowered by our experience.
Shit happens. Both good and bad. Be grateful to move on and be excited for how you’ll turn out on the other end.
Be empowered. Don’t be defeated.

Conscious Commerce: A Guide to Living Consciously


After years of philanthropic work in Haiti and working alongside multiple charities, actress Olivia Wilde was inspired to join the entrepreneurial movement towards creating sustainable products with purpose. With the help of badass musician Babs Burchfield, Wilde created a one stop shop for living consciously—Conscious Commerce.

Conscious Commerce has collaborated with the likes of Anthropologie and H&M to offer sustainable options that don’t compromise style.

By creating an aggregate of products with purpose on their Instagram, Conscious Commerce is making conscious shopping effortless by featuring companies like Empowered By You!

Check out their post above featuring one of our fav collabs with Rosario Dawson’s line, Studio One Eighty Nine and snag a pair of our panties with a mission!

“It should be shocking when a product isn’t somehow helping the people who made it,” Wilde tweeted. She hopes, eventually, every purchase will have some give back element. That’s something we can get behind. In the words of Olivia and Babs—Thanks for not being an a**hole.

Valentine’s Day Give Back Guide: Empowered by Purpose

Are you in a last minute scramble for the perfect Valentine’s Day gift for your loved one? Look no further. Empowered By You’s gift guide has you covered. If you love someone who loves purpose, shower her in these gifts that give back:

Flowers– Organic Bouquet’s Women for Women Orange RosesWomen-for-Women-2.jpg Not only are the flowers ecofriendly, but 5% of the cost is donated to Women for Women International—a nonprofit organization that supports women in war-torn regions rebuilding their lives with financial and emotional support, job skills training and education. Plus, red roses are so mainstream.

JewelrySatya Jewelry
eg352 Satya, which means “truth” in Sanskrit, encourages each jewelry wearer to find their individual truth. From the Gold Lotus Studs ($39.00) to the Wisdom of the Stars White Topaz Necklace ($99), the handcrafted Satya Jewelry has a piece to celebrate every woman’s truth! As if this wasn’t enough, proceeds are donated to children’s causes throughout the world! Win win win.

UnderwearEmpowered By Youunspecified-1Why stop now? Complete the night with a pair of Empowered By You panties that are sure to seal the deal. Not only will they seamlessly fit whatever look she rocks, but 20% of the profits empower women via microfinance. Don’t miss your chance to win karma points—we know you need them 😉 Empower your woman, empower women everywhere.

Rebecca Minkoff x Empowered By You

With great spirit and cheer (just in time for the holidays) we are proud to announce our newest partner, Rebecca Minkoff! Chiefly known for her in demand bags and on trend insights, the designer teamed up with us to create a powerful three panty set to add to her growing modern apparel line.

The unique and exclusive Rebecca Minkoff designs come in a sleek and eco-friendly box, perfect for stuffing stockings or pairing with a latka. It’s truly a gift that keeps on giving with 20% of net profits going toward empowering women out of poverty and into business via microfinance. Something you can feel good in and feel good about!

The perfectly packed trio hits Rebecca Minkoff in stores and mid-late November 2015, retailing at $65.00. Treat a friend or treat yourself!